5 Reasons Why Term Life Insurance Plans are More Suitable for Young Professionals

The Chris Linder Thought You Might Be Interested… http://www.noobpreneur.com/2017/09/29/5-reasons-why-term-life-insurance-plans-are-more-suitable-for-young-professionals/

If you’re reading this and you are a young professional, then the last thing that’s probably on your mind is life insurance. You are thinking about how you can advance… Read more »

(c) Noobpreneur.com

Update Your Online Marketing Strategy with These 10 Tips

The Chris Linder Thought You Might Be Interested… http://feedproxy.google.com/~r/SmallBusinessTrends/~3/Da_IgQKnze8/update-online-marketing-strategy-10-tips.html


You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members of the online small business community.

Make Your Content More Relevant in Search

In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out this Content Marketing Institute post by Marcia Riefer Johnston.

Avoid These Common AdWords Mistakes

AdWords has been a major tool for online marketers for years. But in that time, many have made costly mistakes that have lessened the effectiveness of their ads. See some of those common mistakes so you can avoid them in your own efforts in this Search Engine Journal post by Susan Wenograd.

Create Processes for Regular Web Maintenance

Once you’ve created a great website for your business, the work isn’t over. You have to perform regular web maintenance. And creating processes can help with that. Benjamin Brandall provides a helpful checklist for doing so in this Process Street post.

Make Your Business Happy with These Landing Page Benefits

Think you don’t need to use landing pages as part of your online marketing strategy? Think again! In this post, Mike Allton of the Social Media Hat shares why you’re wrong to believe landing pages are unimportant. BizSugar members also shared thoughts on the post here.

Learn the Art and Science of Retargeting

Retargeting gives businesses a unique opportunity to procure more repeat shoppers online. But there’s a lot that goes into this process. Learn the art and science of retargeting in this Target Marketing post by Patrick Kuehn and Daniel Ripes.

Implement These Marketing Automation Workflows

Online marketing can be a time consuming undertaking. But you can save time and increase effectiveness by automating certain processes. In this SUCCESS Agency post, Mary Blackiston suggests seven marketing automation workflows that you should implement in order to save time.

Use These Affiliate Marketing Strategies for Success During the Holidays

The holidays are quickly approaching, providing opportunities to boost sales with unique holiday promotions. And affiliate marketing can be a huge part of your strategy. In this Marketing Land post, Adam Weiss offers some affiliate marketing strategies you can use for success during the holidays.

Boost Retention Rates with These Customer Support Hacks

Online marketing isn’t just about gaining new customers. You also need strategies for retaining current ones. The customer support hacks listed in this Post Funnel article by Sam Hurley can help in that area. And you can also see commentary on the post over on BizSugar.

Avoid These Common Blogging Mistakes

Blogging has been a popular way for businesses to promote their offerings and earn extra income for years now. But some are still just getting started with blogging, meaning they could be more prone to mistakes. To learn more about some of the common mistakes to avoid, read this Basic Blog Tips post by Erik Emanuelli.

Maximize Your Email Marketing Strategy with These Platforms

Through all of the changes to online marketing tools and platforms, email remains a powerful way to communicate with customers and potential customers. If you’re looking to maximize your email marketing strategy, this SMB CEO post by Megan Totka may be able to provide some useful insights.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Online Marketing Strategy via Shutterstock

This article, “Update Your Online Marketing Strategy with These 10 Tips” was first published on Small Business Trends

10 Odd Tips for Noob Entrepreneurs

The Chris Linder Thought You Might Be Interested… http://www.noobpreneur.com/2017/09/29/10-odd-tips-for-noob-entrepreneurs/

As of right now, as a business owner you’re like a caterpillar wrapped up in a cocoon, nurturing yourself. Protecting yourself and your profits. Feeding yourself so that one day… Read more »

(c) Noobpreneur.com

10 Ways How Smartphone Can Transform into a Mobile-Office

The Chris Linder Thought You Might Be Interested… http://www.noobpreneur.com/2017/09/29/10-ways-how-smartphone-can-transform-into-a-mobile-office/

Nowadays, you need to be at work even when you’re not in the office. You might be out and about during your day and your boss needs you to help… Read more »

(c) Noobpreneur.com

Microsoft Debuts Office 2019 with Scaling Capabilities for Small Businesses

The Chris Linder Thought You Might Be Interested… http://feedproxy.google.com/~r/SmallBusinessTrends/~3/dRRxX5Mh1lw/office-2019.html

 

Microsoft Debuts Office 2019 -- Due Out in Second Half of Next Year

The release of Office 2019 was just announced by Microsoft (NASDAQ:MSFT) and new features should be of particular interest to small businesses. While still a ways off, the new suit should offer these businesses the ability to dramatically scale their capabilities in a way that might have previously seemed impossible for small firms.

While the name indicates 2019, the new product is actually scheduled for release in the second half of 2018.

Office 2019 will include perpetual versions of Word, Excel, PowerPoint, and Outlook Office apps as well as servers with Exchange, SharePoint, and Skype for Business.

The news was announced at the week long Microsoft Ignite 2017, going on in Orlando, FL through Sept. 29, 2017. Ignite is a conference showcasing Microsoft’s products, research, innovation, and training for everything the company offers now and in the future.

What Can You Expect in Office 2019?

Unfortunately, Jared Spataro, General Manager for Office, only wrote a three paragraph article on the Office blog. What he did say was, “Office 2019 will be a valuable upgrade for customers who feel that they need to keep some or all of their apps and servers on-premises, and we look forward to sharing more details about the release in the coming months.” He was addressing the current state of cloud computing, and the fact that not everyone has migrated.

Spataro offered very little regarding the features we will see in Office 2019. He continued with the issues facing cloud adoption, and said 2019 will have more tools for users who are still not ready for the cloud.

Beyond this,  Spataro said new and improved inking features on touch screens will add pressure sensitivity, tilt effects and ink replay for a more natural feel. Your spreadsheets will become more powerful with new formulas and charts on Excel. And when it comes to presentations, Power Point will be able to access morph and zoom features for visual animation.

On the server side, small businesses with their own on premises solutions can expect updates to IT manageability, usability, voice, and security.

Small Businesses and Office365

Office 365 is central to the new way many small businesses work today. Being able to access the most used apps in business from anywhere has made the cloud version of this solution more popular than ever.

With Office 365 small businesses are more competitive. It allows their workforce to work from anywhere, improve collaboration, and save costs while giving the company a professional appearance.

Previews of the new products will start shipping mid-year 2018.

Images: Microsoft

This article, “Microsoft Debuts Office 2019 with Scaling Capabilities for Small Businesses” was first published on Small Business Trends

Unique Team Building Events for Your Company

The Chris Linder Thought You Might Be Interested… http://www.noobpreneur.com/2017/09/29/unique-team-building-events-for-your-company/

Team building in the workplace can be quite the task to get right. With a high turnover in employees becoming more common in the modern business, it can be difficult… Read more »

(c) Noobpreneur.com

How to Prevent Insurance Fraud

The Chris Linder Thought You Might Be Interested… http://www.noobpreneur.com/2017/09/29/how-to-prevent-insurance-fraud/

Insurance fraud affects everyone. Insurance fraud involves lying. It’s despicable behavior, and small business owners can do a lot to stop it.
Even if you’re aware of insurance fraud as… Read more »

(c) Noobpreneur.com

Skype Introduces New Pricing Structure, Slack Unveils Shared Channels

The Chris Linder Thought You Might Be Interested… http://feedproxy.google.com/~r/SmallBusinessTrends/~3/sROuBw95gKU/skype-introduces-new-pricing-structure-slack-unveils-shared-channels.html

Skype and Slack are two of the most popular tools with business teams seeking to communicate. And, of course, Skype is also helpful for communicating with clients and partners online. So the changes both platforms announced this week are very big news for the whole small business community.

Skype announced a new pricing model for businesses. And Slack introduced the ability for businesses to set up shared channels to communicate with outside clients. Read about these updates and more in the weekly Small Business Trends news and information roundup.

Small Business Operations

Microsoft Announces New Skype for Business Pricing Models

The 2017 pricing for Skype for Business was just updated, and if you are a small businesses you will have more options. Two years have passed since the last update, and in that time Microsoft (NASDAQ:MSFT) has introduced new services. These include Teams, Skype for Business Online and the transition to Office 365 as Microsoft moves to the cloud.

Slack Introduces Shared Channels to Let Outside Clients Work With Your Team

Is the act of collaborating with someone outside of your small business unnecessarily complicated? After conquering teamwork within an organization, Slack just introduced Shared Channels so you can seamlessly do the same with people and organizations outside of your company.

Accelo Raises $9 Million to Build Tools for Project Driven Businesses

Operations automation system Accelo just raised $9 million to improve and build on its suite of tools for project driven small businesses. Level Equity led the Series A round of funding, with contributions from Fathom Capital and existing investor Blackbird Ventures.

Hurricane Irma: First Hand Account from a Small Business Owner Hunkering Down

Small Business Trends founder and publisher Anita Campbell was on the ground and saw first hand the devastation as Irma headed through Naples, Florida. Here is the first in a series of articles describing her experience.

10 Tips for Helping Your Small Business Survive a Disaster

All of the damage and chaos created by hurricanes Harvey and Irma in recent weeks have highlighted the need for small businesses to be prepared in the case of a natural disaster. Up to 40 percent of small businesses never recover after a natural disaster.

Economy

SBA Gives Maine Small Businesses $200,000 to Help Improve Exports

The Maine International Trade Center just received a grant for almost $200,000 from the U.S. Small Business Administration to help small businesses in the state grow their exporting operations. The Main International Trade Center, which is located in Portland, helps small businesses in the area market their products around the world.

Senate  Small Business Committee Presses Wells Fargo CEO on Account Fraud Scandal

Senators are now wondering if small businesses were impacted by the fake account scandal that continues to plague Wells Fargo (NYSE:WFC). Late last week, Democrat Sen. Jeanne Shaheen, of New Hampshire, wrote a letter (PDF) on behalf of the Senate Committee on Small Business and Entrepreneurship addressing its concerns with the scandal.

Green Business

5 Best Ways to Winterize Your Business (Video)

While it may seem too early to think about winter, the season of cold and ice will be here in only three months. And, like your employees, your office needs to prepare its own coat, gloves, and boots to stay warm. While the image of your office bundling up may bring a smile to your face, when you winterize your business, you’ll also bring a smile to your accountant’s face.

Marketing Tips

Google AdSense Now Has Responsive Ads That Morph to Screen Sizes

You probably already have a mobile presence for your small business, or are seriously considering it. No matter where you stand, Google AdSense now has responsive ads that adapt to the screen sizes of mobile devices automatically.

Influencer Marketing is Broken – Think Expert Marketing Instead

According to Kevin Knight of Experticity, influencer marketing is broken. Instead, brands should think about expert marketing. “Influencer marketing today is about reach. Expert marketing is about trust,” Knight says. Focusing mostly on reach, i.e., through celebrities and those with huge followings, is where influencer marketing goes wrong.

Flashstock  Becomes Shutterstock Custom, Helps Small Businesses Create Branded Visual Content

Flashstock has been re-branded to Shutterstock Custom, which is fitting, because the new platform was designed to empower businesses to scale high-quality branded content. Using Flashstock’s propriety technology, it transforms the visual identity of a company into a creative brief for new campaigns. Shutterstock (NYSE:SSTK) acquired Flashstock in July of this year for $50 million.

Animoto and HubSpot Partnering to Bolster Small Business Marketing

Small businesses using the online marketing and sales platform HubSpot (NYSE:HUBS) now can use Animoto’s new Marketing Video Builder to create simple videos for internal and external purposes. It’s a move designed to satisfy the ever increasing demand small business has for professional videos that are high quality and easy to build.

Retail Trends

Americans Will Spend $9.1 Billion on Halloween This Year, Is Your Small Business Ready?

Americans are expected to spend about $9.1 billion on Halloween related purchases this year, according to recent research from the National Research Federation and Prosper Insights and Analytics. That means the holiday could offer a major opportunity for your small business to increase sales — if you’re prepared for it.

Airbnb and Resy Team Up So Small Restaurants can Get More Reservations

Airbnb guests can now book tables in 650 curated restaurants across the US in collaboration with Resy, a mobile app for restaurant reservations. For the 650 restaurants, many of which are small businesses, it will mean access to new customers and fewer empty tables.

Sales

Nimble Prospector Helps Sales Teams Build Prospect Relationship Record

Small businesses sales teams can build personal client relationships on an ongoing basis with a new AI based tool from Nimble. Introducing Nimble Prospector Nimble, the social sales and marketing customer relationship management company, has just introduced Nimble Prospector.

Outside Sales Reps Now Spend 89 Percent More Time Selling Remotely Than in 2013

The gap is closing between outside sales reps who once sold in the field by traveling to a customer’s location and those who sit back at the office and contact a client remotely. Outside sales reps who once took those trips now seem to work remotely 89 percent more than they did in 2013.

Small Biz Spotlight

Spotlight: Bavarian Clockworks Markets Cuckoo Clocks with a Personal Touch

Robert Ellis considered a long list of business ideas before starting Bavarian Clockworks, a business that makes cuckoo clocks from the Black Forest region of Germany. Learn more about the business and how it operates in this very specific niche in this week’s Small Business Spotlight. What the Business Does Sells authentic Black Forest cuckoo clocks.

Social Media

Businesses May Soon Get to Tweet Longer Messages — with Testing of #280characters

Just as you’re finally mastering the art of squeezing your business’s message into a 140-character tweet, Twitter (NYSE:TWTR) goes ahead and changes it, sending the Twittersphere into disarray! After much speculation and hesitation, Twitter is currently testing an increase to its renowned 140-character limit.

80 Percent of Small Businesses Use Facebook for Marketing, New Survey Says

About 80 percent of small business owners use Facebook for marketing, according to a recent study. That makes the iconic social media platform the most popular tool for small business marketers in the digital world and beyond.

Technology Trends

Organize and Sign Legally Binding Documents with New PandaDoc App

Full access to the PandaDoc dashboard is now available on your mobile device, whether you use Android or iOS. As a small business owner, this means you can sign legally binding documents securely no matter where you are with the new enhanced mobile app.

Will Your Small Business Go Back to the Future with the Lenovo ThinkPad 25 Laptop?

Are you ready to take your small business back to the future? Lenovo (HKG:0992) is betting a least some customers will with releases of the ThinkPad 25 laptop. Several sources who have published leaked images of the new version of the retro laptop suggest Lenovo will unveil it in October. That will be 25 years since IBM first introduced the ThinkPad in 1992.

Small  Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App

The YouTube Creator Studio for mobile is getting an upgrade … and a new name. The mobile app is now called YouTube Studio. The video-sharing company cut part of the name and added some new features creators have been asking for. Small businesses and entrepreneurs that make (or plan to make) YouTube videos will love that you can now schedule posts right from your smartphone.

Image: Skype

This article, “Skype Introduces New Pricing Structure, Slack Unveils Shared Channels” was first published on Small Business Trends

15 Unique Compensation Ideas That Increase Employee Satisfaction

The Chris Linder Thought You Might Be Interested… http://www.noobpreneur.com/2017/09/29/15-unique-compensation-ideas-that-increase-employee-satisfaction/

Not including money, what is one good way to compensate your employees to increase job satisfaction?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only… Read more »

(c) Noobpreneur.com

(POLL) Do You Still Use Business Cards?

The Chris Linder Thought You Might Be Interested… http://feedproxy.google.com/~r/SmallBusinessTrends/~3/zb5llRCX_mw/poll-still-use-business-cards.html

Not everyone does business online and for those who remember a time before high-speed access, they’re sure to also recall business cards.

For someone with a small business, at one point a business card was as valuable as a favorite player’s sports card. They have your company name, contact information, and even a logo.

Over the years, they came in different sizes and shapes, colors of paper and paper stock. Today, there’s even a collector’s market for vintage business cards.

But of course, we know there are still some readers who still actively use business cards. Maybe not as much as they used to, but a business card is still an invaluable tool for a lot of small businesses.

At the very least, they’re still a tool that bridges the gap between small businesses who’ve begun to adopt more digital technology and their customers who haven’t or never will. (Think of the salon owner with a customer who uses a business card as an appointment reminder notification.)

So, in this week’s poll, we want to know simply:

Do you still use business cards?

Let us know by answer the poll question below. Share your thoughts on how you still use business cards or when you realized they weren’t necessary anymore in the Comments below.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Business Card Photo via Shutterstock

This article, “(POLL) Do You Still Use Business Cards?” was first published on Small Business Trends